My father used to say to me, ‘never think like a pop star – think like an architect’. A pop star has their moment because they’re young, they’re accidentally part of something and have talent to go with it. An architect has a talent, refines it and gets better with development and age.
People always ask me ’What’s the answer? How did you do it?’ It’s the big answer that everyone is looking to be given. The reality is that you are the answer. You can’t be someone else. You’ll always be a second rate version of the person you admire. So you have to be yourself and if you are really honest you become original. I find myself now taking a ’Platon’ picture because I’ve come to terms with who I am. What I want, what I feel, what I strive for – it’s purely me and I’m not trying to be anybody else.
That’s what I tell young people now. I say to them, ‘You have the answer. It’s inside you. You have to listen to your heart, listen to your mind, mix them both up and that’s the beginning of the journey’. If I did it, anybody can do it. It is difficult but it’s supposed to be difficult. People don’t make a difference easily! Especially with something where you’re in uncharted territory. You have to create your own formulas – in business, in design, in creativity – to make it effective. I always try and empower people with this sense that they can do it.